MEGAMAN^® Unveils the New Incanda-LEDs at the Hong Kong International Lighting Fair 2013 (Autumn Edition) In Transforming the World of Decorative Lighting with Tom Dixon

(Hong Kong – 4 November 2013) MEGAMAN^®, the leading global brand on energy-efficient lighting, has made a historic page to decorative lighting by unveiling its new Incanda-LED series at the Hong Kong International Lighting Fair 2013 (Autumn Edition) and bringing a stunning light and shadow experience to industry players and visitors. The fair is an annual celebration of the best the lighting industry has to offer and was successfully held from 27th to 30th October.

This year, MEGAMAN^® was proud to collaborate with renowned British design brand Tom Dixon in transforming the world of decorative lighting. We demonstrated the extraordinary power of the new Incanda-LEDs to craft organic lighting environments – sculpting dramatic shadow out of sparkling light.

Exclusively designed for decorative applications, MEGAMAN^® Incanda-LEDs produce dramatic sparkling light effects, combining the aesthetic elegance of traditional incandescent lamps with the huge energy savings and long-life times LEDs are famous for. These LED innovations are expected to be widely adopted by design professionals in their lighting collection using the latest in high performance LED technology.

“MEGAMAN^® is thrilled to bring out a new level of aesthetic appeal on LED lighting with Tom Dixon at the fair. There is no doubt that we have successfully broadened the spectrum of artistic lighting to new audiences through the association of two mega brands.” commented Mr. Fred Bass, Director of Neonlite International Ltd.

Transforming the world of decorative lighting
Following their successful partnership at Milan’s premier design fair - MOST - earlier this year, MEGAMAN^® and British design brand Tom Dixon collaborated once again at HKLF. Brand new Tom Dixon lighting was on display at the MEGAMAN^® stand, all of which combined with MEGAMAN^® LEDs to create the perfect interplay of light and shadow.

MEGAMAN® exhibited its brand-new Incanda-LED series by collaborating with Tom Dixon, a renowned British design brand to sculpt dramatic sparkling light effect.		MEGAMAN® management team and honourable guests unwound the big golden ribbon at the kick-off ceremony of new product launch.

We were honoured to invite Mr. Antti Hirvonen (right), Regional Manager Asia of Tom Dixon and Mr. Wesley Liu (middle), Creative Director of PplusP Designers to be the VIP guests .		MEGAMAN® demonstrated its innovative Incanda-LEDs at the theme section which impressed the worldwide visitors.

Mr. Fred Bass, Director of Neonlite International Ltd. introduced MEGAMAN®’s reflector series during media tour.		Mr. Lee Wing Tak (second from left), CEO of Neonlite Electronic & Lighting (HK) Limited, was proud to be one of the toasting guests at HKTDC’s Networking Reception.

About Tom Dixon
Tom Dixon is a leading British design brand whose distribution spans 65 countries. Established in 2002, the Tom Dixon brand is inspired by its unique British heritage, and launches lighting, furniture and accessories collections annually in Milan, New York, London and Paris.

Obsessed with honest materials, and a commitment to innovative design and manufacture, Tom Dixon is on a self-propelled mission to rethink and revive the British Furniture Industry.

For further information including high-resolution images please visit the Tom Dixon press section:www.tomdixon.net/press

For further information or to request an interview with Tom please contact
Rebecca Price E: press@tomdixon.net
T: +44 (0) 207 183 9725

About MEGAMAN^®

MEGAMAN^® is a global brand in high-performance, energy-efficient lighting and an innovative leader in LED bulbs and luminaires, with technology targeting the best eco-lighting solutions. MEGAMAN^® originated in Germany, our inception since 1994. MEGAMAN^® products and service offering have evolved over time to meet the every-changing demands of the dynamic market. By setting environmental management as one of the company's highest priorities, MEGAMAN^® is focusing on eco-friendly environmental processes from initial design, to manufacturing, research and development, and the disposal and recycling of its products.

For more information about MEGAMAN^®, please visit the website at: www.megaman.cc

For press information, please contact:
Linda Cheung
Neonlite Distribution Limited – MEGAMAN^®
Tel: + 852 2305 1722     Fax: +852 2758 5957
Email: lindacheung@neonlite.com.hk